Head of Digital Marketing - Need US-Based Real Estate experience - base of around 300K PHP

Company Overview:

We are a Global Real Estate Digital Agency specializing in web design and digital marketing solutions for real estate companies. Founded and with a strong presence in North America, we build high-performing websites and deliver comprehensive digital marketing strategies and services to our clients. Since our inception in 1999, we have grown into a leading player in the industry, generating over $10 million USD in annual revenue and employing 200+ professionals globally. Our team is known for its innovative approach, collaborative culture, and commitment to delivering exceptional results for our clients.

Culture: Our team thrives in an open, fast-paced, and accountable environment, where high performance is expected from all members.

Experience:

• Proven experience working with US-based real estate managers and founders.
• 4+ years in SEO and project management.
• 4+ years managing Google PPC, social media, and paid campaigns.
• 4+ years managing social media accounts with proven growth in followers and engagement.
• 4+ years of management experience. Able to manager the team of 25

Job Description

The Head of Digital Marketing will oversee all operations of the internet marketing division, ensuring clients receive top-tier service and results. This role involves developing and maintaining our digital marketing product catalog, collaborating with sales, product development, and leadership teams. The position reports directly to the Chief Operations Officer and the Board of Directors.

This role will manage a team of 25 professionals and is highly client-focused, requiring experience in dealing with US-based real estate managers and founders. The position may involve night or early morning calls to accommodate client schedules.

Our digital marketing division supports all internet marketing (SEO/PPC/Social Media) products, services, and initiatives for our parent company and its subsidiaries.

Responsibilities

Leadership

• Lead a multidisciplinary team of 25 to achieve success with both internal and external stakeholders.
• Analyze production and client metrics to boost productivity, reduce costs, and enhance performance.
• Provide ongoing training to ensure best practices in digital marketing.
• Collaborate with product development to solve technical challenges and create best-in-class products.
• Assess tools and software for cost-effectiveness.
• Conduct regular team meetings to discuss goals, provide coaching, and deliver performance reviews.
• Forecast hiring needs based on revenue projections and workload.
• Deliver monthly reports to leadership and achieve KPIs related to customer service, client retention, and profitability.

Digital Marketing

• Translate client needs into actionable strategies using SEO, content marketing, social media, PPC, and paid media.
• Source and manage top-tier digital marketing partners.
• Ensure all SEO strategies align with client objectives and optimize content.
• Monitor social media metrics and web analytics to improve client campaigns.
• Support the sales team with technical expertise for high-value clients.

Client Management

• Build long-term client relationships and ensure VIP clients receive exceptional service.
• Minimize escalations, refunds, and cancellations.
• Achieve and improve department sales goals regularly.
• Foster a culture of excellence, customer service, and performance within the team.
• Engage directly with US-based real estate managers and founders, including participating in night or early morning calls as needed.

Website Development

• Oversee website development projects, ensuring SEO, UI/UX, and Core Web Vitals are prioritized.
• Manage the end-to-end website creation process, from design to implementation.
• Continuously improve the efficiency and effectiveness of the site build process.

Please refer to job description.