Role Summary

The Campaign Planner will support the Customer Segment Head in planning, executing, and optimizing

customer lifecycle campaigns. This role plays a key part in enhancing customer value by ensuring

campaigns are data-driven, engaging, and aligned with Pick.A.Roo’s brand identity. The ideal candidate

is analytical, creative, and passionate about delivering exceptional customer experiences.

Key Responsibilities

Campaign Strategy & Execution

 Assist in developing and executing campaigns that drive customer acquisition, engagement,

and retention.

 Collaborate with cross-functional teams (Content, Creative, Product, and Data) to ensure

campaign success.

 Monitor campaign performance and provide actionable insights for optimization.

 Support in A/B testing and performance analysis to improve campaign effectiveness.

Customer Insights & Segmentation

 Analyze customer data to identify trends and segmentation opportunities.

 Assist in personalizing campaigns based on customer behavior and preferences.

 Support initiatives that improve customer lifetime value and reduce churn.

Performance Monitoring & Reporting

 Track campaign performance and generate reports.

 Provide recommendations based on data and insights.

 Stay updated on industry trends and competitor strategies to enhance campaign performance.

Why Join Pick.A.Roo?

Pick.A.Roo is more than just a delivery platform—it’s a curated space for unique merchants and hard-

to-find products. As a Campaign Planner, you will play a crucial role in shaping customer experiences,

driving growth, and making Pick.A.Roo the most magical, delightful shopping destination.

Please refer to job description.