Radix HR is urgently hiring for a MEDIA BUYER. Interested applicants can send their CV to [email protected]

Responsibilities:

• Digital advertising campaigns: conceptualize, deploy, and optimize, iterate full-funnel campaigns on Meta Ads Manager and Google SEM campaigns.
• For Google: Search & DSAs, Performance Max, Youtube. Be knowledgeable in basic SEO practices and how it relates to creating effective Google campaigns.
• For Facebook: Awareness, lead generation, or direct conversion campaigns using custom audiences and lookalikes. Nice to have: Experience using the Facebook Marketing API.
• Work with cross-functional teammates in merchandising, product development, graphic design, and digital commerce to execute holistic campaigns.
• Run A/B tests across campaigns to optimize performance and report the results of these tests.
• Measure and report the performance of campaigns in accordance with KPIs and ROI objectives.
• Effective channel budget management and utilization reporting
• Detailed tracking of expenses and performance with actionable insights

Qualifications:

• Bachelor’s degree in a relevant field such as Marketing, Communications
• Minimum of 2 years of experience in media buying across paid media channels
• Proven Ad management experience
• Hands-on experience with digital marketing tools including, but not limited to, Meta Business and Ads Manager, Google Ads, Google Analytics, TikTok Ads Manager; Nice to have: Lazada Seller Center, Shopee Seller Center, Shopee Brand Portal
• Able to manage digital budgets and allocate properly across available paid media channels to reach KPI benchmarks
• Open to work in a hybrid setup in Makati (flexible working hours)

Please refer to job description.